Here are 10 things companies should be doing before the 25th May in order to be GDPR compliant, we have found this to be a useful checklist based on a webinar we took part in.

1. Understand your data.
Carry out an audit
Lawful basis for processing the data
How are you processing your data?
What third-parties are processing your data?

2. Put a plan of action in place.
Can you continue to process this data?
Who will you appoint as Data Protection Officer?
What about security (encryption) of your data?
What about retention of your data.

3. Put a Data Protection Policy in place.
Data security policy
IT Security policy
Marketing compliance policy
Dealing with breaches policy
Dealing with subject access policy
Document your process

4. Sort out and/or update your privacy policy.
Meeting the requirements of the right to be informed.
Add it to your website
What happens when people fill out online/webshop/email/in shop forms

5. Deal with third-party processors
Are they GDPR compliant
Data processing agreements
Are you the third-party processor?

6. GDPR electronic marketing
Don’t forget Privacy and Electronic Communications Regulations
Do you have the rights?
Do you need to seek content?
What third-party data are you using?
Update consents and data capture.
Soft opt-in. A legitimate reason to recontact them. Do they expect to hear from you?

7. Update your cookies permissions
Need GDPR consent to use cookies
Make sure you have a cookie policy

8. Deal with obligations
Subject access right
Right to erasure
Right to portability
Dealing with breaches
Carry out a Data Protection Impact Assessment

9. Train your staff
Data Protection

10. Ongoing compliance
25th May is just the start
Data Protection Act 2018
ICO Registration – do you need to register?

Where to find Box PR

28th February 2018


It’s been a while since we’ve updated our blog, so hello and thank you for tuning in. We have had a busy start to 2018, and it looks like it’s set to continue. Busy clients mean a busy Box PR Office, just how we like it.

So what have we been doing instead of updating our blog?

January started with a trip to the YJA Young Sailor of the Year Awards in London, which Montel Fagan-Jordan from Greig City Academy and Project Scaramouche went onto win. The awards were followed by a crazy few days at the London Boat Show and in TV Studios. What was planned as a one day trip, quickly became three full days of press meetings and catching up with industry friends.

With the GDPR deadline getting closer, at Box PR we have been working with our clients, carrying out audits and putting systems in place to make sure we all comply. We are not there yet, however, every day we a step closer. This is not a process that can be rushed, we have had a steep learning curve taking external advice to make sure we are taking the right steps and that we fully understand the law and the processes. We are pleased to report that we are on track for our clients meeting the GDPR requirements by the time they take effect on 25th May 2018.

This weekend Lou from Box PR is off the RYA Dinghy Show, she will support our client Hammond Drysuits who are exhibiting at stand F38. You will also find her on the Merlin Rocket stand (B16) as she is actively involved in the class on a volunteer basis looking after their publicity and reports.

On the 6th March, we have the next Warsash Small Business Networking Group at The Little Bay, where we will be sharing our knowledge of GDPR. We’ll update you to let you know how we get on.

Before we know it Q1 of 2018 will be over, but let’s not wish it away as there is plenty to be getting on. If you need some advice on your marketing and PR activities, please get in touch


When someone asks me what I do for a living I say that I am a marketing professional, a co-director in my own company which predominately looks after clients in the marine industry. Sounds pretty exciting, but what does this actually entail, in fact what is marketing in 2017?

For Box PR and our clients, a great deal comes under the marketing umbrella (although we would rather say “in the box”) and sometimes we are called on to find pictures and keeping up to date with our clients’ social media. We are not photographers, nor do we pretend to be. In fact, we work with some wonderful photographers who help to promote our clients, their products and also Box PR. However, in today’s fast-moving world, and especially in the online world of social media, vlogs and You Tube, we are often required to take pictures for our clients’ and our own social media, especially at shows or when you see products out and about – we never want to miss an opportunity.

So how can we best do this as we want to make sure the images look professional? Well fortunately for the Warsash Small Business Networking Group, one of our members is Laura Scottorn Photography, who kindly offered to run a session covering simple product and portrait photography on your phone.

Laura’s session would prove to be a valuable tool for all those looking to upload spontaneous imagery onto their social media when a ‘photographer’ is not to hand.

During the 2 hours session a great deal was covered on how to best use your phone to take the finest pictures possible. There were a range of images being taken by the group, Angela brought in some of her Tropic Skincare range to photograph, Teresa was taking pictures of The Little Bay getting an eye for her interior design work, whilst Louise and I focused on taking pictures of Gin and Tonic along with notepads and people shots, not sure what that says about us!

Here is what Box PR took away from the session.

  • With a few tips, it is possible to take good pictures on your phone for use on social media and blog posts.
  • Think about the lighting, positioning the person / product in the most appropriate place for the best possible natural light available.
  • Social media compresses image, what may look good on the screen may not be so sharp online, so always check your images once they are have been uploaded.
  • Think about the composition, what is going on around the main focus of your image.

Thank you to Laura for running a practical session, she has kindly shared some top tips with us. As the boat show season is now upon us we will be looking to put these into practice over the coming months.

If you wish to find out more, you can contact Laura via her website here –

Download Laura’s Top Tips here.



What a month August has been for Box PR; on Saturday 5th August Lou from Box PR headed over to Cowes to help co-ordinate the media opportunities lined up for Greig City Academy Scaramouche.

Trish Jenkins, RORC Press Officer for the Rolex Fastnet Race invited Scaramouche onto the panel at the Rolex Fastnet Race Press Conference 2017. Sitting on stage in front of the world’s sailing media might be daunting for some, but it is something the crew of Scaramouche have become used to, and they seem to take everything in their stride.

Montel-Rolex-Fastnet-Race-InterviewsPrior to sitting on the panel, Jon Holt, Head of Outdoor Education at Greig City Academy, along with crew members Shabazz, Montel, Karim and Espoir met with the film crew from the Rolex Spirit of Yachting TV. The morning was spent on Cowes seafront filming interviews followed by hiding from the rain in the Rolex Fastnet Race Media Office at the Sir Max Aiken Museum in Cowes. Here Jon and Montel undertook further interviews before heading off to the main Press Conference.

During the conference Helmsman Montel and Jon Holt, sat alongside previous race winners, those hoping for line honours in this edition of the race and those looking to do this for their own reasons, not all driven by winning, but driven by taking part in this iconic offshore yachting race. Unphased by all the questions, they talked about the project, and their aspirations for the race. For some on the panel, it was about winning, for Saramouche it was about completing and earning the respect of those in the race.

Following the conference there were more interviews both at RORC and oboard Scaramouche with the crew and news of the project a hot topic with the media. With the crew in high demand and on the media radar, it was their job and that of Box PR’s to make sure that as their adventure unfolded over the next few days they would share as much as possible with the media. What a busy six days it was.

Lou-Scaramouche-Rolex-Fastnet-RaceLou from Box PR spent her birthday watching the start of the Rolex Fastnet Race; being out on the water alongside Scaramouche being able to speak to them and wish them all the best moments before the start made it a day to remember.

During the race Box PR was responsible for updating the Rolex Fastnet Media Team and other journalists who had expressed interest in Scaramouch and in addition to this there were regular updates for posting to the social media pages. The focus on these updates was to tell the story of life on board on Scaramouche and that of the eight students from Greig City Academy. Lou kept in touch with the boat asking questions in order to get video blogs back. Whilst at sea the team even had an interview with ITV London which was aired at 1820 on Tuesday 8th August.

At 01.39.19 on Friday 11th August, Scaramouche crossed the finish line of the Rolex Fastnet Race 2017. In doing so it is believed they are the only non-fee-paying school to do so and the only school in this edition of the race. Quite an achievement, and a remarkable one for those from a school that serves a disadvantaged population, where 70% of the school’s students receive free school meals (a standard measure of deprivation).

Perhaps the cherry on top of the cake for this crew was at the prizegiving on Friday 11th August, when Scaramouche went on to win the media prize courtesy of official clothing sponsor of the Rolex Fastnet Race, Musto.

Here is what the Rolex Fastnet Race had to say:

Musto_Media_Winners_2017Amongst the fleet of ocean racing pioneers and professionals, were 12 students from north London. Their Facebook and Twitter updates gave armchair sailors the opportunity to follow their every move during their Fastnet passage, but the Royal Ocean Racing Club believe their achievement to complete the Rolex Fastnet Race, as a team of young students in sailing, is something that should be commended.

Their campaign has attracted the eyes of many across the nation, not to mention coverage of their ‘mission’ on BBC News, Yachts and Yachting Magazine, The Times and The Sunday Times and Scuttlebutt Sailing News. Despite all the other fantastic images and video content we received during the race, Project Scaramouche thoroughly deserve this prize.
We look forward to learning more about their continued journey in offshore sailing.

It has been a pleasure working with Jon Holt and the Scaramouche Crew in the build up to and throughout the race. We have seen the Scaramouche team not only develop their sailing skills and confidence, but become ambassadors for the sport of sailing and interacting well with the media. We wish them every success in the future.

Photo Credit from Rolex Fastnet Race Prizegiving 2017 – RORC.

Montel getting some tips from Lawrie Smith

Meet the inner-city students as the final preparations for the Rolex Fastnet Race come together.

On Saturday Montel, team captain and helmsman on board Scaramouche will be alongside teacher and fellow crew member Jon Holt on the panel at the Rolex Fastnet Race Press Conference 2017.

Also in attendance will be Shabazz who will be available to discuss the project, how far they have come and their aspirations for the race.

If you would like to arrange an appointment to meet with the crew following the conference please contact Lou Johnson of Box PR, or on 07971688151.

Follow their story: #ProjectScaramouche

Learning from the past

22nd June 2017

Somethings don’t always go to plan, and even the best made plans can fall by the wayside, however sit round a table, bang a few heads together and you can be back on track in no time.

… and so onto our June meeting.

The Warsash Small Business Networking Group started on 8th June 2016, exactly 1 year later we held our 7th meeting – and we forgot to celebrate! Those celebrations will have to come at our July meeting. Celebrating or acknowledging milestones along the way are important it shows how far you have come. When we first talked about this networking group, it was about connecting local businesses together to gain new contacts to help promote one another’s businesses. Each meeting has a theme to help give it some direction.  A primary aim of the group is to connect together in an informal environment rather than a formal arrangement. We are delighted that one year on the meeting continues, in the same place The Little Bay in Warsash, but with plenty of new faces. Here’s to the next year of the group!

Perhaps it was apt then that during this meeting we were looking at how we all try and retain our current business, but secondly how do we get new business, we all operate in very different areas of business, all with different challenges and customer bases, so it was great to bounce some ideas around.

Perhaps the biggest thing to come out of our discussion was that we should not forget what has worked well in the past. There is no harm in revisiting previous social media posts – something you have written on a blog, is it still relevant today? How about the ways you have rewarded customers in the past, offers, referrals and special offers, do you continue to do this?  If the answer is yes, do your customers know about it and does it add value? If you have done something to get new business in the past and stopped, why did you stop? Maybe it’s time to try again. New ideas are great and whilst you should always be on the look out for new ways to engage with your customers, sometimes it is the tried and trusted methods that work best.

Make new friends and keep the old – one is silver and the other gold. Think of new ways ways to make new customers and retain the old, but you may not have to reinvent the wheel, sometimes it is about what you have done in the past and revisit these ideas.

Go on, take some time to look back at what you have done before and dare to try it again. Come back and tell us how you get on.

We are trying something new (to us) with some print marketing materials, we’ll let you know how we get on with these.

Next time Laura Scottorn, from Laura Scottorn Photography will be talking about making the most of your phone to get good pictures for your social media. Details of the event are on Facebook – here. If it’s your first time, drop us a line and we can tell you more,

Event Link:


Our April meeting saw Angela Anderson talk about her business and in particular to introduce the Bowen Technique to the Warsash Small Business Networking Group.

In our somewhat busy and crazy lives often personal well-being takes a step back as work deadlines take priority. Today, our meeting took a slightly different format, taking place over a lovely lunch at The Little Bay in Warsash. Perhaps taking more time out of our working day was ideal for this presentation as Angela introduced us to the Bowen Technique, an holistic approach which uses fingers and thumbs in a rolling type motion over various muscles in the body. It is designed to re-balance, relieve tension, and reduce pain. So, what does this have to do with a business networking event you may ask?

Well, we (Box PR) believe that if our mind is clear from the worries away from work and our body is aligned and therefore not in any pain, we are free to focus on our work and do the best possible job we can. In the world of marketing we are continuously working on creativity; creativity using words and creativity with ideas we generate for our clients.

In a recent article we read about how to stay focused and beat stress, one particular section highlighted that hydration is key. If you have writers block, try drinking more. Our brains are 75% water. Dehydrated brains solve problems slower. So at Box PR we are drinking more water! Business articles often talk about time management, resources, surrounding yourself with the right people and so on, however in contrast rarely do we read that ‘me time’ is also an effective way of making your working day more productive. Perhaps this comes under time management?

Did you run in London Marathon or any of the Southampton running events at the weekend – then why not take a look at Angela’s website (click here) and get her to work her magic on your aches and pains so your mind and body can work more effectively.

Richard from Track Party recommended a book to the group, E-Myth Revistied, a book looking why most small businesses don’t work and what to do about it. Details of the book can be found on Amazon here.

The next meeting is planned for 8th June. If you would like to come along to the next Warsash Small Business Networking Group and it will be your first time, please drop us an email

Warsash Small Business Networking Group March Meeting.

In the March Warsash Small Business Networking Group, Gordon headed the discussion which was useful Apps that he uses to help him in his business. We know that when working for several different customers it’s easy for small items to be forgotten. These Apps are designed to help with planning, accounts, and keeping on top of work, which eases the home / work life balance.

“If I don’t write it down – how do I know what I think!”

Gordon’s apps were for Android use, so for those with Apple products we have included Apple alternatives within these notes.


Google Calendar

This app works across all platforms. There are several useful functions that it offers such as multiple calendars, calendar sharing, colour coding for easy visual identification and its ‘find a time’ function. Google Calendars can also be embedded on a website, so that appointments can be scheduled if necessary.

An alternative to Google Calendar is Calendar on Microsoft. Both of these apps are free.


Timesheet App

The free Android app ‘Timesheet’ provides a way to keep track of your work hours (time tracking) and to document your projects. The Timesheet App also tracks mileage, phone calls and expenses by project.

Time Track is one of the Apple compatible apps that provides similar time tracking for multiple clients or projects.

One Note / Evernote

Both of these apps are useful for project planning and management. They allow notes to be taken in many forms from drawings, to spreadsheets, documents, and allow planning. You can invite others to share particular projects with you, so that all information pertaining to that project is collated in one place and anyone can check the status of the project.

Wunderlist / Trello

Wunderlist can be used across any platform and is a useful task management tool.

Several members of our group also used Trello which was a very similar app, allowing for ‘to do’, ‘in progress’ and ‘completed’ tasks.

The post it notes without the mess! These apps are both free.


IFTTT (If This Then That) is a free web-based service that people use to create chains of simple conditional statements, called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest. It can also work with your FITBIT, or for example open your garage door when your car enters the drive or put your heating on prior to your arrival!



Chromecast is a media streaming device that plugs into the HDMI port on your TV. Chromecast works with all platforms.

It can be used to stream anything from a tablet including presentations or sharing video content.



Xero is cloud-based accounting software that connects business owners with their financial data, advisors, customers & more. Several others at the group used this software, which runs invoicing, bank records, including payroll, if needed.

There is a cost to this programme, which varies depending on the parts of the programme that are used.

If you would like to come along to the next Warsash Small Business Networking Group, please drop us an email

Gordon Kidson-Petlem can be found at

Box PR goals in 2017

On Tuesday 17th January the Warsash Small Business Networking Group met and we discussed the idea of 3 words to help steer a company to success in 2017. This is a brief overview of what we covered in the meeting and how this can be applied for any other businesses too.

These are the words Box PR has chosen and why.

Assertive: As a company, we should be more assertive. Assertive with the messages we are sending out on behalf of our clients and Box PR. Assertive in our actions and working in the best interest of our clients and Box PR. We are looking forward to a confident bright 2017 and strengthening the presence of Box PR within the industry.

Growth: Box PR is turning 8 in March 2017. We have had steady growth in the past, over the past 12 months we have been consolidating rather than growing. This was a conscious decision and we now need to look at how we can grow the business over the next 12 months. We also look at growth with our knowledge and skills that we offer our clients.

Time: This is a big one for us. There are three elements to this word for Box PR: Time for the business. Time for our clients. Time for potential clients.

Most of us know how easy it is to fill our time, but how productive and efficient have you been? Just because you have been at your desk for hours on end, does not make you productive, in fact that can have a negative effect. Time management and effective use of the time is something we will be focusing on in 2017.

Why not give it a go and choose 3 words to help your company succeed in 2017. Please share the words and the reasoning with us on our Facebook page: 

Thank you to Valuable Content for the inspiration.

Looking to network with other small local businesses, why not coming along to our networking group, contact us on for more details.

Livewire Connections Sales Director David Walker announces the release of their new and unique range of Radome Side Access Hatch Door kits for use with Cobham Satcom VSAT and TVRO antennas.

The latest generation of Cobam Satcom VSAT and TVRO antennas supplied under the SAILOR or Sea Tel trade name use a low-level base fitted with an underside (swing down) hatch door. This design can cause issues that results in restricted maintenance access on some installations, especially when the antenna is mounted onto a slim-line pedestal, restricted access locations or directly to the deck.

To counter to this problem Livewire Connections has developed a range of easy to install side access hatch door kits. Each kit mimics the curvature of the different radome diameter sizes available (50” to 75”) and provides a neat, economical, and practical side hatch access option without the need to revert to a custom-built solution.
Included in each kit is a cutting template, surround bezel, door retaining lanyard, side hatch door (with pre-fitted Sea Tel style catches) and comprehensive instructions of how to fit the door. By providing all the elements required, it makes the hatch door installation an easy task for a skilled composite technician to fit within a few hours and with minimum additional tools.

“Cobham has conducted a review of this product,” comments Dave Walker. “They recommend this side hatch kit as a resolution to the problem of providing an additional maintenance access point on challenging antenna installations.”

Detailing and finishes are importance and the hatch kits can be ordered pre-coloured to match a specific customer colour requirement by providing the RAL number if required.
For further information please contact Livewire Connections Sales via or by telephone in Europe on +44 208 974 0930 and the USA on +1 (954) 603 3192.


London Boat Show

9th January 2017

On Tuesday 10 January,  Lou and Louise from Box PR will be attending the London Boat Show 2017. We are looking forward to visiting the show, seeing lots of new gear and catching up with our clients Baltic Lifejackets who are exhibiting on stand (B050). We will also be stopping by Monty Halls rib to see the Scot Seat KPM-Marine jockey seats.

We’ll be tweeting our favourite bits, you can follow us at @boxpr_ltd

Check out the highlights so far:

On 13th December the Warsash Small Business Networking Group (WSBNG) met for the last time in 2016 and our topic, presented by Box PR, was Facebook for Business. This is a brief overview of the areas discussed.

Why should a small company be on Facebook?
A company page gives your company a voice on Facebook so that you can connect with people and companies interested in your business.
The business page should be about the business and related matters and not be full of personal information. You should like the company page as yourself as it is good to share the company news with your network of friends too.

Page set up

Name – Company name should be consistent with other social media pages and your website.
Category – complete this, even if its ‘local business’
Sub categories – this can be more specific, i.e. for Box PR it would be Marketing, PR, Social Media.
Description – include your keywords, location and what you do.
Impressum – not required by UK Law, but this is an ownership statement. (required in Switzerland)
Make sure you complete the other relevant details such as phone, web address, location and hours of business.
Short description – this is 155 characters, so needs to be focused on keywords
You can also add: Mission statement, any awards, product and year founded.
The key is to get as much information as possible on the set up as it makes your page more visible.
Profile picture – this should be your logo so it is easily identifiable
Cover picture – this can be changed as required to update your page.

Liking pages

Like relevant pages as your page
Like and share posts as your page.

What to post?

Make it visual – posts have far more impact if they have an image as well as information.
Make it relevant to the business
Seasonal offers
Link to your website if possible
Link to local events
Sharing posts is good – it means you don’t have to create everything.
Look at other similar pages and see what they are doing.


As with websites as we learnt in our previous session, it is important to keep consistent with details on a Facebook page. The name of the page, contact details, telephone number etc should always appear in the same order as they do elsewhere.

Verify your page

This can be found within the settings menu. It gives you a verified tick next to your business name and gives visitors to your Facebook page the confidence it is the genuine company page.

Page roles

There are various roles you can assign to your Facebook page. These allow various levels of control. These range from Administrator, to Editor, Moderator, to Analyst.

If in doubt contact Box PR –

Warsash Christmas Carols 2016

7th December 2016

We a proud to be supporting Warsash Community Christmas Carols 2016 on 23rd December.

Over the coming weeks the Box PR team will be fine tuning our voices ready for the occasion. Please come and support this event in Warsash.

Take a look at the Facebook Group here.

Show your interest in the event here.

We hope to see you there!

Box PR at METS 2016

Lou and Louise from Box PR will be supporting several of our clients at METS 2016.

Since the doors closed on METS 2015 both Box PR and our clients have been putting plans in place to make the 2016 show a success. This week the RAI in Amsterdam will once more host the biggest marine trade show over 3 days with over 22,000 visitors from 112 different countries. Many would suppose that most aspects of show organisation were the same year after year, but each year we are looking to improve every aspect of the show for our clients so that they can benefit from the exhibition. From logistics, to stand design, catering orders, team corporate clothing, product launches, to catalogues and social media have all be reviewed, and we hope together we have changed and that visitors like the improvements.

We have a number of clients who will be exhibiting as well as walking the show, Baltic Safety Products (12.725) will be showing their latest lifejackets and buoyancy aid products, with lots of new styles and colours to see. Clements Engineering (03.221) will be displaying their stern gear, propellers and patterns, Ocean Yacht Systems (stand 03.132), will have their latest subsea hoist, as well as a custom bow thruster and hydraulic cylinder, whilst Scot Seat KPM Marine (03.341) will be launching their new H2S bucket seat alongside their complete range of shock mitigation seating. Box PR will has arranged and will be supporting a further client with a drinks reception on the Wednesday, so it is busy few days ahead.

We look forward to connecting with many clients in the industry next week, the show runs from 15 to 17 November. If you are reading this and would like to know how Box PR can help you during the busy show season then please get in touch – or by calling 07971688151.

More on the show can be found:

Local SEO discussion at Warsash Small Business Networking Group

On Tuesday 1st November Julia Giles from JG Digital Web Design talked to the Warsash Small Business Networking Group about ‘Local SEO’ and how we can get this working more for us. Here is a brief overview of what we covered in the form of a gentle step-by-step guide.

Local businesses looking for local customers.

Local SEO is about local businesses looking for local customers, there are two ways of using the Internet to achieve this, on-page marketing and off-page marketing.

On-page: Changes made to your website

Off-page: Changes made outside of your website

Off-Page Marketing

Google My Business


  • Logo
  • Bio
  • Keyword rich services

Local listings

You should be listed on the following sites, which link to your website. Google ranks links highly; this will help work towards a higher ranking.

  • Check out
  • Bing places
  • Yelp
  • Facebook
  • Four Square

Local Business Directories

Where are your customers looking to find you? Get your name out there as much as possible using local papers and business directories.

NB: Be consistent with your name, address and phone number

Social Networks

Are you consistent across all social networks with your NAPs (Name, Address, Phone Number)? You should be, this way your social media will be associated to your company and therefore grow your company profile online.

NB: Just one typo or changing the information will confuse a robot.

Local Events

Connect and share local events, be seen to be part of the local community.


Where possible always try, and share a link to your website or email address.

The Loop (other local community magazines)

Look at the opportunities for your company in local networking magazines such as The Loop for the Warsash area.

Positive Reviews

Google reviews help increase your ranking locally, and where possible you should always try and respond to reviews good or bad.

  • Ask for reviews in your email footer.
  • Check out – as this ranks third party reviews higher

Check out the competition

Look at your key words and how you rank in comparison to your competition.

On-page Marketing

Optimise your logo

It should be your company name and the title of the file

Guide for all photos and logos on your website

Wondering why the images from your website do not appear in Google Images – maybe it’s something to do with the fact they are called ‘IMG_101’? All images should have the following and in a meaningful way:

  • Title
  • Alt Tag (these are read by the robots)
  • Description
  • Caption

Get your local NAPs in order

Your Name, Address, and Phone number should be consistent (no typos) in both content and order. They should be on your ‘Contact Us’ page as well as in the footer of your website.

Map it on Google

Google has done a lot of the hard work for us, so let’s use that to maximise our opportunities. Use Google Maps to reinforce where you are and create a map in Google My Business.

Meta Title and Description

Every page on your website should have a meta title and description, rich in your keywords so you are telling Google and other search engines exactly what is on that page. Include your city, country and region where possible to increase your local SEO.


Use Yoast, a plug in for websites to help with optimisation. Speak to your website developer to get this enabled and then make sure the information contained within it is correct. This plug in as with most things is only useful when the information you put in is accurate.

Content and Link

By now we have probably established that Google love links. Determine your content and have links, within your website and to other websites to, including social media. Things to note:

  • When linking internally – use the same tab
  • When linking externally – use a new tab

Set your language

Make sure your website is set to English UK, it is so easy for it to have defaulted to English US.

Present your team

Time to stand yourself out from the crowd, have photos of your team, with correct title, alt tag, description and caption. In additional add the following links:

  • Personal LinkedIn profile
  • Personal Google + profile

Separate out your services

Try not to group what you do onto one page, every service / product you offer should have its own page on your website, populated with a Meta title, a description and be rich in key words.

Local events

As this is about connecting with local customers, connect with local events and publicise these, sharing on social media using local hash tags to your area.

Need help?

This is quite a lot to take on board, so if in doubt we are happy to guide you on your way. Are you based in Warsash, Hampshire? If so why not coming along to our networking group, contact us on for more details.

The presentation was brought to the Warsash Small Business Group by Julia Giles from

Summer 2016 is a big one for international sporting events, and with Livewire Connections you can keep up-to-date with your favourite teams and see how your nation is doing with a comprehensive TV and internet package backed by full technical support where ever you are.

Whether at sea or in port, you will be able to watch the action on board your superyacht through flexible short term and long terms contracts with SKY Offshore and DIRECTV.   Watch the Rio 2016 Olympics, the Tour de France, America’s Cup, Formula 1, test cricket, Premiership football and the rugby internationals from the comfort of your cinema room, lounge or  crew area. Livewire Connections source and install reliable and secure internet options which make live streaming possible via VSAT, 4G, Shore Wi-Fi and Sea Tel’s TVRO antenna technology capable of both Ku-band and Ka-band operations required for DIRECTV USA subscriptions.

Keep your Owner, Guests, Captain and crew happy by making sure you have the right channels and bandwidth allocated no matter where in the world you are.

Make sure you don’t miss out on any of the action, by speaking to Livewire Connections today in Europe on +44 (0)20 8974 0930, USA on +1 (954) 603 3192 or email

For more information please visit:

This blog post is based on Box PR’s experience and knowledge of Seawork International – which will outline how you can maximise your time at the exhibition. This guide takes you a step further than the logistical stages on the exhibitor manual, which covers items such as space, lighting and electricals. Here we are looking at how you can promote and market yourself to maximise the marketing budget for the show.


Your Stand

Your stand is your company shop window at the exhibition. It needs to reflect the quality of the products and services you offer, the company and the brand you represent. Does your stand do this?

As one of several hundred exhibitors at Seawork 2016, you need to stand out and be noticed.

  • Are you launching a new product?
  • Are you running a competition?
  • Are you hosting an event?

Make sure everyone visiting knows what is happening on your stand and at what time.

The Media. Do they know who you are and what you do?

Have you highlighted the key journalists you should be speaking to and have you told them you are exhibiting at Seawork? Deadlines are rapidly approaching for print runs, however using social media and other internet channels your story can still be heard. Find out who the key journalists are, get in touch and make sure they are spreading your news.

A great way to connect with journalists is to arrange a face-to-face meeting during the exhibition. Journalists tend to have busy schedules, so you need to get in their early and make sure you allocate enough time and attention to them.

Direct Marketing. Do you customers know you are there?

Make sure you have told your customers you are exhibiting at Seawork International. You can do this in a number of ways:

  • Email signature. Add the information to the footer of your email, so when send an email your customers can clearly see you will be at the exhibition.
  • Mailshot. Send out a mailing to your database inviting them to your stand, tell them who will be on the stand and what they can expect to see in terms of products.

Network Marketing. Are you a distributor for another brand, do they know you are exhibiting?

If you are a reseller for other brands and services? Make sure your suppliers know you are exhibiting at the show, that way they too may be able to promote your presence and open up some new contacts for you.

Online Marketing. Up to speed and up to date.

Make sure it is clear on your website that you are exhibiting at Seawork. Ensure your news items are fresh and relevant to the market and your news mentions your presence at the show.

Connect with Seawork International on LinkedIn, this is the optimum business-to-business networking tool. Follow their showcase page here. Like and share updates that relate to your company or complementary companies.

Like Seawork International on Facebook as your company page. Tag them in your updates, let them know you are talking about the exhibition and they can share this with their followers. Use #seawork #commercialmarine in your post, to get noticed.

Follow Seawork International on Twitter. Tag them in your updates @seawork, and remember to use the #seawork #commercialmarine in your feeds to reach out to all parties interested in the event.

Seawork International are not on Instagram, but that doesn’t mean you should not share your updates from the show with your audience and others who are using this portal. Continue to be consistent using the #seawork #commercialmarine you never know who is following and what opportunities might open up.

If you have a Pinterest account, then you can follow Seawork on Pinterest and pin your own pictures too.

Google +
Check out Seawork on Google +, you can tag them on your page and then use the #seawork #commercialmarine.

If you think this all sounds like a lot of work and you need your team to focus on other aspects of the business – then give us a call, we have the skills and experience to make sure you get the most marketing benefit from your exhibition.

We can help.

Call Box PR today 07971 688151 or email to find out how we can help you make the most of Seawork International 2016.

Box PR will be attending Oceanology International 2016 on Tuesday 15 and Wednesday 16 March. Our primary role during our two days is to support our client Ocean Marine Systems Limited who is exhibiting on stand J550. This is the first time they have exhibited at the show and their stand is going to quite literally be a show stopper, well we think so anyway.

Over the past few months, we have been working closely with Ocean Marine Systems helping with their preparations and logistics for the show. Exhibitions are a big investment, and Box PR is on hand to ensure deadlines are met and to help take some of the admin and preparation away from the day to day business operations and physically building the stand. We are here to help clients gain maximum exposure, writing catalogue entries, preparing  press packs, customer mailshots and arranging journalist appointments during the show. It’s been a busy few months, but we know it is all worth it!

We hope you can find time to visit the stand and if you would like to find out how Box PR can help you, then please get in touch and we can meet during the show.

Where is time going?

3rd November 2015

Over the past two months Box PR has visited a number of shows with our clients. We have been to DSEi, the Monaco Yacht Show, the Flood Expo, the Bournemouth Skipper Expo and now we are onto the final two; Fort Lauderdale International Boat Show followed by the last in 2015 for us, METS in November.

Shows provide an excellent platform for our clients to exhibit their products, showcase their capabilities and take the opportunity to meet their customers as well as meet potential customers.

For Box PR, our time is spent making sure we help our customers to maximise their exposure down to the tiniest detail. We work with graphic designers, to give them the best possible visual appearance, we even help with their uniforms. We make sure all deadlines are met, including catalogue entries, and stand practicalities including furniture, lighting and electrics. Box PR write and distribute press releases in the media office and direct to key journalists at the show. We arrange distributors meetings and dinners, journalist appointments and seek all opportunities in the build up to, during and post show.

Box PR will be attending the Fort Lauderdale International Boat Show on Friday 6th November and will be at METS from Tuesday 17th through to Thursday 19th November. To arrange a meeting to see how our personal service can help your business grow, please contact

Box PR at METS 2014

16th November 2014

Box PR will be supporting six clients exhibiting at the Marine Equipment Trade Show (METS) from 18 to 20 November at the RAI Centre Amsterdam.

The three day extravaganza all kicks off with the breakfast briefing and DAME Award announcements at 8am on Tuesday 18th, where our clients MarineGuard and Marine Camera Solutions have been nominated for an award within the ‘Lifesaving and safety equipment’ category. We then have further product launches from our clients, including the 2015 range of lifejackets and floatation clothing from Baltic (stand 09. 318), as well as Ocean Yacht Systems range of retractable thrusters, and their new stand design and location. Don’t miss them, they are now on stand 03.120!

We have media appointments planned as well as taking the opportunity to meet with clients visiting the show and catching up with friends in the industry. Wednesday evening we will be supporting one of our clients for their annual distributor dinner, which sees their distributors from around the world all meet for a product and corporate update in a relaxed environment.

We are very much looking forward to the next three days, and we hope to see you around the show.

Louise and Lou

Box PR is 5 years old

25th March 2014

What does being 5 mean? We think that it’s not a bad achievement in today’s climate to reach 5 years old and we have seen this is an opportunity for us to sit and reflect on what has happened in the last 5 years for our marketing and PR agency and what we can see coming in the next 5 years.

We are in a fortunate position that we have loyal clients; many have worked with us since we set up business in 2009, and others have joined in more recent times. One thing we do not take for granted is the industry we work has been hit by the recession, we have seen companies come and go, but we pride ourselves on supporting those clients around us through the good and bad times. Who can tell who we will work with in the next 5 years, but one thing for certain is, we are going to have fun doing it.

So in 5 years what has changed? Even as few as 5 years ago social media really didn’t have the daily impact it does now in promoting our clients name. Now when sending out client news we have to consider all social media channels to further promote their news stories. Many of our clients core business is within the commercial marine market. Various factors are continuously changing and we must adapt and help our clients adapt to and reach these markets, factors include the increase in windfarms to companies reducing their costs during the worst of the global economic problems.

Our role with many clients has also broadened in this time with Box PR acting as a remote marketing department for several clients. We utilise both online and offline marketing and PR strategies to build a trust within the market and we strive to continue providing a high level of personal customer service to all our clients.

It’s been a busy 5 years. One thing we agree is that it is never dull in the Box PR office, no one day is like any other. Our winter preparations of researching and writing out 2014 strategies for our clients are in progress, although they are never set in stone, there is always the circular motion of implementation, measure, review and adjust when it comes to any strategy. For several clients this means preparing to exhibit at the forthcoming Seawork Exhibition for others it is brand building or getting their name in the press.

Like any agency we’ve had the ups and down, from supporting clients at the glamorous Monaco Yacht Show to driving over 500 miles in a day in pouring rain to support others! However hard we try and plan, there are always surprises and changes to take in and react to.

Who knows how we will be communicating our client news in 2019 or what will be the next new platform to reach our target audiences? One thing we do know is Box PR will know about it and make sure our clients are maximising their exposure with online and offline audiences.

So today we will give ourselves a little pat on the back, but we won’t take our eye off the ball and we will continue to keep looking for fresh and new ways to promote and support our clients.

Here is to the next 5 years with Box PR.

Louise and Lou

10 years of Facebook

10th February 2014

On the 4th February 2014, Facebook celebrated 10 years of…..well 10 years of what?

  • Enabling friends to talk to friends?
  • Enabling friends to locate friends that they may have lost touch with over the years?
  • A means of sharing photos, and information about what they’ve been up to with their friends?
  • Allowing strangers to form some sort of friendship online? A match making service?
  • Bring people together who share a common interest such as a sporting group, college group, or art/dance group?
  • Companies to connect with customers online?
  • Companies to get real-time feedback from their customers in an open and very relaxed environment?
  • Can you think of any more?

From its inception as a “hot or not” online game at Harvard University, where students would rate two images of students against one another, Facemash, which then became thefacebook and now Facebook has come a long way. What we are interested in is how it has shaped a company’s marketing strategy.

When you start a company, ideally you should have a goal and purpose moving forwards. This is not necessarily unique to your company but there are general attributes which tend to be present in most i.e. profit or not-for-profit, area specific or world domination. Before we look at how it has shaped a company’s marketing strategy it is possibly worth putting into groups the reactions we have had from clients when we mentioned the word Facebook.

The non-starters
Those who are not on Facebook and who have no interest in being on Facebook.

The reluctant
Those who have a page, but don’t know how to use it efficiently and therefore cannot see the benefit it can bring a company’s bottom line.

The proactive
Those who are active on Facebook on their own profiles and who connect with companies and brands they have an interest in.

When Box PR first started out back in 2009, we think it is fair to say we were surrounded by the non-starters, and those who could not see the purpose of Facebook (or any social media) or understand how it could help them as a company. Five years later, there has been some progression. We now find people are less reluctant and want to work with us and help grow their audience. Why is this?

More and more Facebook is being talked about, as friends and family communicate more through online methods, increasingly more people get involved. Perhaps it is the fear of being left out? When we now login not only do we see what our friends have been up to, but more so they are sharing posts, things in the news, offers from companies friends have chosen to share and also sponsored links. It is these shares, considered online word of mouth, and the sponsored links which is how companies can get involved and target their customers who are most likely to have a profile on Facebook.

Facebook is keeping us on our toes and whilst reports of the popularity of Facebook becoming stagnant, today it is predicted that there are over 1.2 billion monthly active users. Facebook is an additional tool, that if used effectively it can increase the brand awareness of your organisation and hopefully therefore increase your bottom line.

To avoid some common mistakes, here are our tips to Marketing and PR managers. Facebook is not:

Your company website

You still need a company website. As a company creating stories and news, you should always where possible link back to your company website. This will enable the interested party to see what else you have to offer.

Your only online presence

Facebook is part of your overall online strategy. It is a portal that may be used in addition to any online advertising and articles you may be involved with. Other social media sites (Twitter, LinkedIn, Google +, Pinterest, Flickr, YouTube, Instagram) may also provide some relevance to your organisation and should be reviewed.

Your strategy

Facebook can be part of your strategy, but it should not be your whole strategy.  As a company you need clear goals that are in line with your corporate and marketing plans, and Facebook follows this strategy not the other way round.

The only way you communicate to your customers

Whilst it is probably fair to say the majority of customers now have access to the internet in some way or another, not all your customers are online and therefore whilst Facebook may be part of your online marketing, remember your traditional offline methods too.

Sites are already gaining pace with Facebook, however is it a relatively low cost marketing tool you can afford to be without?

We do not promise that by having a company page on Facebook your bottom line will improve, however a relevant active page, which interacts with your customers and suppliers (in many cases) is good for corporate image, your brand and ultimately it can help to bring your company to the forefront of the decision making process.

If you would like further advice on Facebook and other social media platforms please contact us through any of the following means on our website here.

Time for a mince pie

19th December 2013

Louise and Lou (aka the two Lou’s) would like to wish you best wishes over the festive season, and a prosperous start to 2014.

We are delighted to report that in 2013 Box PR has continued to expand our client portfolio. We have been involved in a variety of exciting projects from organising client exhibitions, to sending out client news and editorials, implementing social media strategies, and a feature on the local news!

We work with a variety of amazing clients who every day challenge us to be the best we can be, thank you for being part of that.

For now it is time to enjoy a mince pie or two and continue to plan client work into 2014.

Merry Christmas, Louise and Lou

The best thing about social media is that it keeps us on our toes. Yet the worst thing about social media is that it keeps us on our toes. If you embrace social media, you must be prepared to learn, as well as keeping up to date and in the game.

Companies use platforms such as Facebook, Twitter, LinkedIn, Pinterest, Flickr, You Tube and Instagram to communicate to their target audience, and these platforms are forever changing. The rules remain the same, yet the boundaries and the means to get the end result, whether that is a sale or to increase brand awareness, are ever moving. So how do companies keep on top of such changing platforms and make sure they are using them to their advantage?

In organisations large enough to have an extensive marketing budget, roles such as Social Media Manager, Editor and Community Manager are appearing as job tiles. However such a luxury is not always the case and therefore the role of managing social media often falls to the marketing department.

At Box PR we manage our own social media pages and we work alongside clients to help to position their pages accordingly and develop their own social media platforms. As the boundaries move we work with our clients to make sure they adapt with it.

We were recently involved in an online seminar led by Twitter. Our philosophy has always been to give a little to receive a little and therefore we use this blog to share some tips so you can get Twitter up and running effectively for you and your organisation.

Here are a few pointers to get you started.

Tone and behaviour:

  • Be human
  • Be responsive
  • Be Flexible

Uses of Twitter:

  • Share helpful informative content
  • Make it playful, give teasers, jokes and questions to grab your followers attention
  • The use of photos and videos will make your tweet more engaging

What is the purpose of being on Twitter? There are over 200 million active users on Twitter, with around 500 million tweets being sent a day (figures according to Twitter CEO Dick Costolo in October 2012). These figures are likely to be higher today as Twitter gains pace and people use it more to interact with friends and their favourite brands.

With such a large number using Twitter your tweets can easily be lost if they are meaningless, so therefore it is important that you have a clear strategy based around your corporate message.

Think about who you connect to and associate yourself with. The whole thought of creating content to keep a constant flow of tweets to your followers can appear quite daunting, but it doesn’t have to. Connect with influencers in your industry and associate yourselves with them. You don’t always have to be a producer you can share news and information others have created that you feel is of interest to your followers.

Things to help you get started:

  • Listen and observe. Monitor the conversation around your business and be responsive.
  • Find your own voice. Help potential customers relate to your business.
  • Plan your content. Just like planning your gifts for Christmas, use resources and assets you already have.
  • Create shareable content. Is your content re-tweetable, will it help you reach new audiences?

Don’t be shy, give it a try!

Follow @boxpr_ltd

On the 1st September 2013, our client Perkins invited Lou from Box PR to attend the start of the 13-14 Clipper Round the World Yacht Race.

Perkins Marine Power has supplied new engines to the fleet of 12 Clipper 70’s who will be taking part in this their first circumnavigation.

On approaching St Katherine’s Dock, the place where the fleet have been moored in the week building up to the start, you could sense the atmosphere and apprehension of the crews as they were clearly excited about their adventure, but yet the emotion of leaving loved ones and friends behind was very apparent as the crews were taking to their boats and their homes for the next few weeks and months at sea.


We were welcomed at River Lounge by Clipper for breakfast, tea and coffee with a balcony overlooking the dock area. Here we met fellow sponsors from around the world all cheering on not only their boat but the fleet as a whole. In a very orderly fashion, the first four boats entered the dock ready to embark on their adventure, their they had the opportunity to take in the atmosphere of the 12,000 crowd all clapping, cheering and waving them off, Great Britain, One DLL, Derry-Londonderry-Doire and Qingdao were the first four followed by Invest Africa, Henri LLoyd, Team Garmin, and Mission Performance. Then the final four of Jamaica, PSP Logistics, Old Pulteney and Switzerland to took the dock.

At this point Laura from Perkins Marine and I boarded the sponsors VIP boat where we joined Sir Robin Know-Johnston, a well oil team from Clipper Ventures and other distinguished guests for a trip on board Symphony to watch the fleet sail past under tower bridge and back again before heading out of the Thames for the official start off South End on Monday 2 September.


After the boats had performed for their audience and set off out to sea, we were invited for a sit down meal which was another opportunity to meet other sponsors and learn about how they were looking to get the most for their sponsorship of the race.

This was a fantastic day and a good example of how race organisers can look after their sponsors whilst not letting their presence overshadow the race start.

Good luck to the 12 boats, their skippers and crew, we look forward to following your circumnavigation and welcoming you back into London in July 2014.

Follow the fleets progress on the Clipper website

At Box PR we work with our clients on various aspects of their marketing and PR requirements. When the news is relevant our work includes composing and sending out an eNews to their database. We regularly see readership above 30%, and whilst at first that may not seem much, when you refer to Marketing Week 27th June they suggest 17% is a good readership rate…..

Without wanting to blow our own trumpet…..we must be doing something right!

Here are the findings below.

E-mail trends
New research suggests that timing, as well as offering an easy way to unsubscribe, are important when maximising the effectiveness of e-mail communications. This study, which was conducted by analytics provider Return Path, is based on the top 50 e-mail senders in the UK by volume. It reveals that the shopping sector accounts for 77.3% of e-mails, with more than 50% of this generated by Amazon and Groupon. In general e-mails sent by brands have a better opening rate (17.3%) than deal aggregators (11.7%). Recommendations are made, including taking into account subject line length and the day of the week. The question of spam is also discussed and top-line findings from the research are included.
Marketing Week, 27 June 2013, pp26-28

Do you send out eNews campaigns? What is your readership rate? We would love to share your views on how to maximise this marketing tool.

If you want to find out more about emailing your database effectively contact us on by the following means

To post or not to post

21st February 2013

It was pointed out to us the other day that we have not posted on our blog since November 2012…. oops. A year ago, Box PR pledged to do more and “practice what we preach” (see blog post February 2012), and we established Marketing Monday’s when we would share our thoughts, knowledge and (hopefully) expertise.

Whilst we were going great guns to begin with, we started to fizzle out and we got to the point where we were writing things for the sake of writing them……recipe for disaster!

Through effective use of social media and previous connections we discovered the creative and delightfully informative partnership of Sonja Jefferson and Sharon Tanton, who together have written a book Valuable Content. If you haven’t seen this book we highly recommend you track down a copy. This made us review what we were doing with our blog.

We want to earn your attention through creating interesting, useful and therefore ultimately valuable content which will keep you coming back to us. There will be no more empty promises or writing content for the sake up having something on the page, this is just not us. Any content on here we hope you will find useful as a reference now and into the future.

Is there something in particular you want to know more about (Marketing and PR related only please!), then let us know and we can research and provide some feedback to you.

We look forward to blogging more with you in the coming weeks and months. Until then.

Louise & Lou

Build up to METS 2012

11th November 2012

Prior to a busy week at work, rest and relaxation should probably be high up the list, however we will be hitting the ground running this week as we head out to Amsterdam for the Marine Equipment Trade Show, more widely known as METS.


Over the past few weeks we have been planning, writing, brain storming, planning a bit more and writing even more. From the 13 – 15 November we will be supporting our clients Baltic Safety Products (09.318), Clements Engineering (03.306) and Ocean Yacht Systems (03.114) who are all exhibiting at the show. We will be talking to journalists, finding stories to write about, even standing in to help when needed on their stands as well as meeting up with visiting clients, and potentially some new ones!

In addition to these exhibiting clients, Livewire Connections and Marine & Industrial Transmissions (MIT) will also be at the show.

Please come and visit us on the Ocean Yacht Systems stand (03.114) on Tuesday 13th November from 1630 onwards, where we are having some informal drinks.

We are looking forward to an action packed 3 days, and hope to see you around the show, look out for the Orange box logo, we will be there!

Louise & Lou (aka the Two Lou’s)

As marketers and PR professionals, we strongly believe that at the heart of any successful business is a clear, concise and well communicated marketing strategy.  This is why when we stumbled across the following on the social networking site LinkedIn, we thought this would fit quite nicely into our blog post for the week, even if it is a day or two late!

Richard Branson has highlighted 5 points to starting a successful business, and we see these 5 points as being as relevant for a successful marketing campaign as they are for a successful business venture, can you see the connection and put the following into practice?

1. Listen more than you talk

Richard Branson

We have two ears and one mouth, using them in proportion is not a bad idea! To be a good leader you have to be a great listener. Brilliant ideas can spring from the most unlikely places, so you should always keep your ears open for some shrewd advice. This can mean following online comments as closely as board meeting notes, or asking the frontline staff for their opinions as often as the CEOs. Get out there, listen to people, draw people out and learn from them.

Box PR

In order for our campaigns to be successful for our clients, we need to listen to them. We need to understand their business strategy, to make the marketing fit and adapt to the forces that are placed on the business even if they are not something the business can control.  Being PR professionals we clearly like to talk lots, so this one is a challenge, but when we put our minds to it we can do it!

2. Keep it simple

Richard Branson

You have to do something radically different to stand out in business. But nobody ever said different has to be complex. There are thousands of simple business solutions to problems out there, just waiting to be solved by the next big thing in business. Maintain a focus upon innovation, but don’t try to reinvent the wheel. A simple change for the better is far more effective than five complicated changes for the worse.

Box PR

Sometimes the simplest campaigns are the most successful.  We are always trying to help are clients stand out from their competition and do something different.  Copying someone else will not provide differentiation, however like RB says you do not have to go the extreme, simple tweak or adjustment on something that has worked successfully for someone else or for you in the past, might provide inspiration.  A little tip is, we sometimes look at what companies in other industries have done, and that is always good for opening new doors.

3. Take pride in your work

Richard Branson

Last week I enjoyed my favourite night of the year, the Virgin Stars of the Year Awards, where we celebrated some of those people who have gone the extra mile for us around the Virgin world. With so many different companies, nationalities and personalities represented under one roof, it was interesting to see what qualities they all have in common. One was pride in their work, and in the company they represent. Remember your staff are your biggest brand advocates, and focusing on helping them take pride will shine through in how they treat your customers.

Box PR

We can say that all we do we take pride in. The work we do, not only reflects us but also our clients. We cannot send out work or act in a way that does not reflect positively on all the companies we are associated with. We work in a small niche industry and the relationships we have built up add value to our business, everything we do is about maintaining and building on those relationships. Simply put, if we act in haste we will repent at leisure.

4. Have fun, success will follow

Richard Branson

If you are not having fun, you are doing it wrong. If you feel like getting up in the morning to work on your business is a chore, then it’s time to try something else. If you are having a good time, there is a far greater chance a positive, innovative atmosphere will be nurtured and your business will flourish. A smile and a joke can go a long way, so be quick to see the lighter side of life.

Box PR

At Box PR we have fun. Everyday is completely different from the day before. We are constantly working on different projects as well as maintaining the status quo for our clients. We want to finish each day with the satisfaction of knowing we have achieved something positive for our clients and they are happy. We hope you can say that about your work? If our clients are not happy we have to work twice as hard to get them smiling and keeping them happy.

5. Rip it up and start again

Richard Branson

If you are an entrepreneur and your first venture isn’t a success, welcome to the club! Every successful businessperson has experienced a few failures along the way – the important thing is how you learn from them. Don’t allow yourself to get disheartened by a setback or two, instead dust yourself off and work out what went wrong. Then you can find the positives, analyse where you can improve, rip it up and start again.

Box PR

You should see our recycling pile…….! Mind mapping (brain storming) is the name of the game, the process is a long one, and the paper pile is high, but we don’t give up until we have a result. The various ideas our customers see are only a small percentage of where we started. One lesson we also learn is being diplomatic, and understanding criticism. What we think is a good idea, our clients might not, and what our clients think is a good idea, might not sit right with us. Either way, we work hard to make concepts come to life whilst maintaining good relationships with clients, our team and the media. It’s a good balancing act, trust us!

To follow Richard Branson on LinkedIn here.

Let us know how you get on with applying the above to your business.

Until next time
Box PR team

On Sunday whilst travelling home from the sailing club, we were hoping to pick up some coverage on the radio of the Olympics, although hoping to follow Ben Anislie’s first race, in reality any sport would’ve done. Our athletes have trained for years in order to earn their place at the Olympics and yet all the presenters could do was complain about the number of empty seats in the stadiums. So where next did we look in order to find out what was happening on the water in Weymouth and at the Olympic village in London, yep you guessed it Twitter!

What is Twitter
For those who are not familiar with Twitter, here is a brief overview:

  • twitter is an online conversation between an twitter user and their followers through the use of tweets.
  • a tweet is a short conversation that uses 140 characters that is sent to all of their followers.
  • all users have a username starting with @ e.g. @boxpr_ltd

Talking the lingo

  • tweet: this is the 140 characters the twitter user has to make a statement
  • retweet: this is when one of your followers shares your tweet with their followers, it spreads your message to a wider audience = happy days! If you find something interesting (and relevant) then just click retweet, simples!
  • # tag: this highlights a key word or interest that others can search to help find twitter users with a similar interest.

Twitter was established in 2006, and since then has gone from strength to strength, it had 400,000 tweets posted per quarter in 2007, which grew to 100 million tweets posted per quarter in 2008. In February 2010, Twitter users were sending 50 million tweets per day and by March over 70,000 registered applications. According to Twitter, as of June 2010, about 65 million tweets were posted each day, equalling about 750 tweets sent each second. By March 2011, that was about 140 million tweets posted daily. It will be interesting to see how many tweets are sent during the Olympics and Paralympics.

Lou from Box PR successfully passed her MA in Marketing based around how social media was impacting the marine world, so at Box PR we knew we had to get to grips with what was going on with Twitter, learn the lingo and how it all works. Even with this in mind, it was still a surprise to see how Twitter is impacting the coverage of the London Olympics 2012.

London Olympics 2012 and Twitter

There are so many different portals we can follow the Olympics on, whether it be through the TV, online, on a mobile device through apps or the likes of social media including facebook and twitter. The commentators are on Twitter, as is the media, the athletes, the coaches and their families. For those of us who are working whilst the Olympics are on, we really don’t have to miss a moment of coverage. Find out the latest results, live updates from events as the action unfolds as well as the the best way to get to an event, when a specific event is on and what channel you can see it live on, listen to the athletes as they prepare for their events and their feelings afterwards. it really is a unquie portal in which you can be part of the Olympics in London 2012 if you are not able to be there in the stadium or by the river banks, or on the Nothe in Weymouth.

If you are not on twitter, now is the time to get involved and see for yourself the true power of this site. Here are a few tips to get you on your way with regards to the Olympics.

Use the hash tag in front of your favourite sport and other key words relating to the Olympics

This will then highlight key users who are using those hash tags who you can follow, you will find the @bbcsportUK, @bbcsport, @mrjakehumphrey, @andyhunt_TeamGB and @clarebalding1

Don’t miss a moment of Olympic action, sign up, get tweeting and show your support to your country (in our case @TeamGB!)!!

Let the medal counting continue

Box PR team

(oh and don’t forget to follow @boxpr_ltd!)