November 4, 2013

Looking after your sponsors – Clipper Race Start 13/14

On the 1st September 2013, our client Perkins invited Lou from Box PR to attend the start of the 13-14 Clipper Round the World Yacht Race. Perkins Marine Power has supplied new engines to the fleet of 12 Clipper 70’s who will be taking part in this their first circumnavigation. On approaching St Katherine’s Dock, […]

July 4, 2013

Is email marketing in decline?

At Box PR we work with our clients on various aspects of their marketing and PR requirements. When the news is relevant our work includes composing and sending out an eNews to their database. We regularly see readership above 30%, and whilst at first that may not seem much, when you refer to Marketing Week […]

Blog, Marketing
February 21, 2013

To post or not to post

It was pointed out to us the other day that we have not posted on our blog since November 2012…. oops. A year ago, Box PR pledged to do more and “practice what we preach” (see blog post February 2012), and we established Marketing Monday’s when we would share our thoughts, knowledge and (hopefully) expertise. […]

Blog, Marketing, Social Media
November 11, 2012

Build up to METS 2012

Prior to a busy week at work, rest and relaxation should probably be high up the list, however we will be hitting the ground running this week as we head out to Amsterdam for the Marine Equipment Trade Show, more widely known as METS. Over the past few weeks we have been planning, writing, brain […]

Blog, Event Organisation
October 12, 2012

Is marketing at the heart of your business?

As marketers and PR professionals, we strongly believe that at the heart of any successful business is a clear, concise and well communicated marketing strategy.  This is why when we stumbled across the following on the social networking site LinkedIn, we thought this would fit quite nicely into our blog post for the week, even […]

Blog, Marketing
July 31, 2012

Can you imagine the Olympic coverage without Twitter?

On Sunday whilst travelling home from the sailing club, we were hoping to pick up some coverage on the radio of the Olympics, although hoping to follow Ben Anislie’s first race, in reality any sport would’ve done. Our athletes have trained for years in order to earn their place at the Olympics and yet all […]

Blog, Social Media, Twitter