Boxpr

What are Press Relations?

Press relations is about the task of building, maintaining and exploiting good relationships between an organisation and the media in order to inform its publics from employees, customers, investors and local community.

Why are press relations important?

The media are swamped with news daily, the news has to be different and stand out. We look for key stories and then place them accordingly ranging from internal company news, local press to international media. A press release which is properly tailored whether to a niche or mass market has the ability to reach a receptive audience.