March 24, 2020

Survival of the fittest

There is no denying that Spring 2020 is going to be remembered in our lifetime as one of the most challenging. Yes, whilst the comments like ‘your grandparents lied about their age so they could fight for their country, we are asking you to sit on your sofa’. Don’t mess it up! keep us smiling, the reality is far bigger. Businesses small and large are making adaptions. One thing is paramount. We are in this together.

The majority of the work we do here at Box PR is remote, yes we have face-to-face meetings which are highly valuable but actually we are set up for remote working Team Meetings, Skype calls and being on the phone is part of everyday life for us.

When the social-distancing concept started it didn’t appear to inhibit us too much, after all, we are British so hugs and kisses on the cheeks as we greet people doesn’t come naturally to us. Meetings went online and we began supporting clients with the tools they can use to set up their employees for remote working.

I like to think of myself as a glass half full girl, finding the positives where I can and I am sure there will be times in the coming weeks and months when that is harder. For now, it’s half full and I am enjoying the creativity and inspiration business are finding to adapt their business to isolation and the lockdown facing them. Whilst it’s not possible for all, the fitness industry is one which seems to be mastering this, and I don’t know about you, but with all these online classes, many of which are free, popping up all over the place we may come out fitter physically as well as mentally.

You see, when you put your mind to something, away from the distractions of everyday life, it’s amazing what you can achieve in seven days, that you haven’t got round to achieving in years. Juliet, from Juliet’s Pilates, has been talking for years about doing online videos and classes. Yet, since last weekend she has been streaming taster sessions live on Facebook and on Monday 23rd March her first online class went live. Never did she imagine it would take a global pandemic to shut her classes for the wellbeing of her students, but it did.

What has changed?

  • Juliet had a choice. Close the studio doors and let her clients look for alternatives, or take the bull by the horns and not just embrace change but be part of the change.
  • Facebook Live posts are a great form of Content Marketing, meaning instant new content daily. It’s also a chance for people to connect and decide if Juliet’s personality is for them. A bit like try before you buy!
  • Juliet has taken the time to learn and adapt to new ways of teaching Pilates.
  • Her blog has a new lease of life, in that Juliet is now updating it.

The result is that whilst meeting the needs of her existing clients in the New Forest, she has created a new market segment, geographically further afield. Her social media is growing. When this is all over, and it will be, Juliet will have the ability to continue group classes in Beaulieu as well as meeting the needs of her new online audience.

This blog is titled survival of the fittest, and I don’t know about you, but the fitness industry is one that is embracing the current situation and getting their acts together online. Zoom. Teams. Houseparty. Google Hangouts. Facebook Live. Wow, you name it, they are trying it. One door may have closed on their studios have shut but another has opened up one of passion and helping our nations mental health as well as our physical health.

Covid-19 is causing havoc. There is huge uncertainty. Who knows what is around the next corner. My instinct is telling me that when we come out the other side, and we will, the world in which we work will be different and for the better.

For now. We sit tight. Support each other. We do what we can when we can to keep our heads above the water and our businesses trading. You can’t teach an old dog new tricks – but they can teach themselves they just have to believe in it!

Click to check out her Facebook Page and join in her FREE online taster sessions.

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