Marketing strategy

No aspect of a business can survive alone, and marketing should be at the heart of any successful company. The strategy should combine the business goals and marketing goals to form one comprehensive plan.

A good marketing strategy helps to identify, anticipate and satisfy your customer requirements profitably using the right marketing mix.

Stand out. Differentiate. Innovate. These are all buzz words, but most importantly actions should be strategic, aware of the bigger business goals and messaging should be in line and representative.

Lou is trained by the Chartered Institute of Marketing and has a wealth of experience in all aspects of marketing.

Marketing is more than a logo, it’s what that logo represents.


Connecting marketing strategy to business goals


Identifying market requirements


Putting recommendations into practice


Monitor effectiveness and adapt where necessary