June 22, 2017

Learning from the past

Somethings don’t always go to plan, and even the best made plans can fall by the wayside, however sit round a table, bang a few heads together and you can be back on track in no time.

… and so onto our June meeting.

The Warsash Small Business Networking Group started on 8th June 2016, exactly 1 year later we held our 7th meeting – and we forgot to celebrate! Those celebrations will have to come at our July meeting. Celebrating or acknowledging milestones along the way are important it shows how far you have come. When we first talked about this networking group, it was about connecting local businesses together to gain new contacts to help promote one another’s businesses. Each meeting has a theme to help give it some direction.  A primary aim of the group is to connect together in an informal environment rather than a formal arrangement. We are delighted that one year on the meeting continues, in the same place The Little Bay in Warsash, but with plenty of new faces. Here’s to the next year of the group!

Perhaps it was apt then that during this meeting we were looking at how we all try and retain our current business, but secondly how do we get new business, we all operate in very different areas of business, all with different challenges and customer bases, so it was great to bounce some ideas around.

Perhaps the biggest thing to come out of our discussion was that we should not forget what has worked well in the past. There is no harm in revisiting previous social media posts – something you have written on a blog, is it still relevant today? How about the ways you have rewarded customers in the past, offers, referrals and special offers, do you continue to do this?  If the answer is yes, do your customers know about it and does it add value? If you have done something to get new business in the past and stopped, why did you stop? Maybe it’s time to try again. New ideas are great and whilst you should always be on the look out for new ways to engage with your customers, sometimes it is the tried and trusted methods that work best.

Make new friends and keep the old – one is silver and the other gold. Think of new ways ways to make new customers and retain the old, but you may not have to reinvent the wheel, sometimes it is about what you have done in the past and revisit these ideas.

Go on, take some time to look back at what you have done before and dare to try it again. Come back and tell us how you get on.

We are trying something new (to us) with some print marketing materials, we’ll let you know how we get on with these.

Next time Laura Scottorn, from Laura Scottorn Photography will be talking about making the most of your phone to get good pictures for your social media. Details of the event are on Facebook – here. If it’s your first time, drop us a line and we can tell you more, hello@boxpr.co.uk.

Event Link: http://www.facebook.com/events/473392776334633/permalink/473393273001250/

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